Advertising campaign for a new eco drink in Spain | We Are What We Do

Two things are important here. Firstly, that We are what we do is fantastic - fully of vim and vigour for volunteering and community action. Secondly, I had not noticed that cordial/squash was not available in Spain. I assumed that with so much fresh fruit, selling juice was easier than trying to dehydrate it. But it seems that the carbon footprint of delivery of heavier products (pre-watered juice) outweighs the benefits. Thus WAWWD stepped in and helped Coco-Cola make a new drink:

Advertising campaign for a new eco drink in Spain | We Are What We Do